From the archive: The client wanted a big floor graphic. This one is more than 500 sqm in area. Job done. Image courtesy of CSG London.
Trade show advice
The advantages of adding corporate events to your marketing
Just in case you missed Tuesday’s post in Exhibitors Only by Ruth P Stevens. You can catch it or re-read it by clicking here.
If you judged the state of tech by what happens at tech conferences, you’d be very worried
This post from Quartz follows-on neatly from the article we published in Exhibitors Only on Tuesday but on a different tack. In this post, author Mike Murphy spotlights a trend from tech conferences. The real developments and launches aren’t showcased there anymore. So where are they? Go here to find out.
All the Design happenings this April
If you are looking for design inspiration during the month of April, why not visit one of these excellent events as highlighted here by Architectural Digest.
Pakistan one of biggest markets for investors, says Swiss Consul General
Pakistan has improved the confidence of foreign investors through actions taken for the betterment of security and continuous economic growth, Philippe Crevoisier, Consul General of Switzerland. “ He said this while inaugurating the 14th International Plastic, Printing and Packaging Exhibition held in Karachi. More on exhibitions in Pakistan here.
Big Boxes: Huge shipment boxes form part of Customform’s exhibition stand structure in Polish trade show
Architectural studio mode:lina showed the possibilities within exhibition design with their stand for Customform at the Meble Polska Furniture Fair.
Two huge shipment boxes were set amid other designers’ exhibits to present the brand’s furniture. To see more images of this unusual design in designboom magazine click here.
Trade show marketing
Drone Technology for Trade Show Marketing
How drones can get you noticed wherever your stand happens to be positioned in the show. From the blog of Indy Displays. Read it here.
Lessons from SXSW: Y&R’s Gracie Page on ever-changing martech conferences and where innovators should go next
More on the theme of the big festival events getting too big (see “If you judge the state of Tech” article above). This time the thoughts put forward are from the world of advertising. Gracie Page of Young & Rubicam muses on where “innovators should go next.” Her post is in More About Advertising.
January Furniture Show to incorporate decorative lighting show
The January Furniture Show and the LIA (Lighting Industry Association) have announced a new collaboration, Light, which will deliver a comprehensive lighting event within the next exhibition, which will take place at the Birmingham NEC from 20th-23rd January 2019. More details as published by Furniture News here.
10 of our favourite things at the International Home + Housewares Show 2018
For our Spring and Autumn Fair readers. This is a quick review of products seen at one of America’s biggest and longest living trade shows – it’s been taking place since 1906. As reported by Third Coast Review here.
Welsh exports reach over £16 billion in 2017
Exports of goods have risen 12.3% in Wales during 2017 compared to the previous 12 months, the latest HMRC figures show. The figures show that Wales is home to nearly 4,000 exporters with an average value per exporter of more than £4.2 million. More on this story from Business Leader which includes export statistics here.
Most of these events are in the US but that’s no bar to your attendance. Read the recommendations from Influencive magazine here.