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Building your mailing list: Stronger Displays: Content Marketing: The death of big conferences….

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Posted by , 9th February 2018

Salesforce have advice on making sales from shows without being the sponsor; we explain how to safely increase the size of your stand & more in the Friday update issue

Trade show advice

Why’s it so hard to be a trade show exhibitor?

Many readers will sympathise with the author of this post from the blog of Eventuosity an event planning software supplier. Organiser readers might think on this too.

How to get the most out of your trade show display

From the blog of Techniblogic, excellent and practical advice which you can read here.

Must-have meeting gifts

This post from Advertising Speciality Institute, provides some ideas that you might want to consider the next time you are thinking about promotional items.

Custom trade show booth designers, Gilbert, discuss ways to build your mailing list at trade shows

5 good ideas that will help you build your database every time you exhibit. You can read this post from US stand builder Gilbert here.  

How this country established itself as a leading international trade show destination

You may have visited or exhibited at a trade show in this European country yourself. Which one are we talking about. Go to this article from CEO World magazine to find out and see stats on the biggest trade show organisers in the world.

Drop the Danish: 7 ways to stay healthy on the road

Trade shows and conferences are notorious for bad eating and sometimes over indulging on the alcohol front too. Tips for protecting your health come from the Huffington Post with this article. 

Marketing & show news

R.I.P. large conferences

The writer of this post, Phoenix Normand, does have a bit of a vested interest in the subject matter of this item recently published on the BBN Times website. But he does make some excellent points about the declining value of large scale events to attendees and where they will get a better experience coupled with better value. Read it here. 

How to become better at Content Marketing – in 4 easy steps

I’ve included this post from Small Business Trends because trade shows are a great outlet for content too and I would make that the 5th easy step once you’ve read the first four. Link to this page for the advice.   And while we’re on the subject of content marketing…

2018 Content trends you need to know right now

While you are in the “content” headspace why not check-out this article from Inc in which they highlight that “The content marketing landscape is evolving and so should you.” You can read the story here.

Wire & Cable Guangzhou trade show to take place in June

The tenth edition of Wire & Cable Guangzhou will take place from 11-13 June 2018 at the China Import and Export Fair Complex in Guangzhou, China. More details on this event as published in Power Technology will be found here. 

India’s largest International Trade Fair on Organic Products

The ninth edition of BIOFACH INDIA together with INDIA ORGANIC 2017 concluded at India Expo Mart Limited (IEML), Greater Noida, Delhi-NCR on 11 November 2017 with a resounding success. The three-day exhibition witnessed an overwhelming response from around 10000 visitors which included trade visitors, delegates as well as farmer groups from India and all over the world. More on this event as covered by Business Wire India here. 

India Expo Shop, May 2018

The third edition of this exhibition which is billed as India’s premier platform for the exhibition, event and retail design industry takes place May 15th-18th at the Bombay Exhibition Centre in Mumbai. The website for the show is: www.indiaexposhop.in  

Career & Growth

6 easy tips to up your LinkedIn game

As this post from Inc highlights, with half a billion users, you need to work it to stand out. Read how here.

3 proven ways to handle a toxic boss

Sometimes you’re just surrounded by toxic people. Here’s how to handle them according to Stanford professor Bob Sutton. This video is from Inc.com

How to contribute to Exhibitors Only

If you have an idea for an article, a news item or an image that you feel would be of interest to readers, email david@exhibitorsonly.biz

Posted in Stand Management  /  Trade show advice  /  Trade show marketing  /  Trade show tech

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