Exhibitors Only is for marketing specialists regardless of job title, for whom exhibiting and live events are not part of their usual “day job.”
If that’s you, we can provide you with an extensive range of resources. Some like our inbox magazine and white paper, are free. Paid for services include exhibiting consultancy, training, and live events.
If you subscribe to Exhibitors Only magazine, which is FREE, you will automatically be notified about our other services. You can subscribe using the form below.
Download this white paper, using the form above, for immediate, expert, exhibiting information
The white paper consists of 15 short chapters.
Each chapter addresses one specific activity area that can help you achieve successful exhibition participation.
Depending on your level of experience you may not need all of the tips. On the other hand, if you are a complete exhibition newbie, you will find this guide invaluable and probably a big stress reliever too.
Exhibitors Only: We love trade shows and live events. Plug yourself into ideas, tactics, standout products and displays and a fast-growing community of active exhibitors
Subscribe to Exhibitors Only and we will send you a copy of our inbox magazine on Tuesday and Friday mornings.
Tuesday’s issue provides a deep dive into a specific exhibiting subject. The Friday edition is an ideas digest. Either one can be read within 5-7 minutes. Each issue carries details of a support service or an offering from an industry supplier.
Training and event notifications
As a subscriber, you will also receive early notifications of training and networking events. Notifications are posted within issues of Exhibitors Only or sent in alert emails. Regarding email, we won’t inundate you with promotional mailings as we don’t want to lose your goodwill. We would much rather that you see us as a valued event partner.
White paper abstract
Most people who handle trade show participation for their companies are not full-time events people* and this can cause problems when it comes to making the most of the opportunities that trade shows offer.
Trade shows are different to the other forms of marketing that most exhibitors are familiar with in their normal “day jobs’ and this lack of familiarity combined with lack of preparation, can lead some participants to question the value of their spend post-event when they become unsure as to whether or not their participation has been effective.
This white paper presents a clear and logical structure for successful participation in trade shows whatever the level of exhibiting experience. It will be highly beneficial for trade show newbies and for show veterans who are always looking for new ideas and new strategies to improve results.
*The positions they hold can vary greatly depending on the size of business. Managing Directors, Sales and Marketing Directors, Marketing Managers and Marketing Executives are all common job titles among clients of exhibition organising businesses.
- After-show sales management: The show is over, now what?
- Ten reasons to really love being the trade show stand manager in your company
- The advantages of adding corporate events to your marketing