Welcome to our last Friday update issue of 2017! Another year is almost over and like many readers, I’m looking forward to some fun social events over the next week. Hope that yours go well and that your head recovers quickly!
And of course, I hope that you find this week’s fast update of exhibiting solutions and ideas both interesting and useful.
On Tuesday, we publish our last issue of the year. See you then and meantime, have a great weekend and best of luck with the Christmas shopping. I’m still doing mine …
Trade show advice
Stand Design: Exhibit designer, Gilbert, provides 6 ways to be forward thinking and innovative
These tips and ideas are from custom stand design and build company, Gilbert and shared by Markets Insider. Full details here.
Tech Update: How AI is powering the trade show of the future
Here is an excellent post from Event Manager Blog. What exactly will AI bring to the future of trade shows and how will you apply those opportunities? Take a look and you can start answering those questions.
Attracting More Visitors: Quirky & interactive trade show exhibiting ideas to pull more visitors to your stand
Tim Patterson, aka TradeshowGuy, writes and broadcasts regularly on subjects related to the business of exhibiting. Here are seven of Tim’s ideas plus a few from Exhibitors Only on the theme of being quirky when you next exhibit.
Lead Management: 4 steps to an efficient trade show lead follow-up process
This post is from the exhibitor blog of the NAB Show, a content-focused trade show that is taking place in April next year. Good information that you can use. Read the story here.
Profitable Exhibiting: Trade shows – from opportunity to revenue
This is also from the NAB exhibitor blog – this post is on lead management. Go here of this article.
Trade show marketing
Measurement: Four event marketing metrics that matter
Shared by Chief Marketer, this post from leading events specialist GES. Go here for the details.
Content Generation: 11 ways to integrate content into your trade show marketing plan
From content marketing specialists Winbound, this article shows how you can use content marketing as part of your trade show marketing. Read the story here.
Strategy: Marketing predictions for 2018 and your trade show strategy
Just in case you missed this great article from Beth Gladstone which appeared in a November issue of Exhibitors Only.
Social media: Using your Twitter account for brand marketing at trade shows
This from Janette Speyer, a lady who runs a small business and who also writes for Medium. Good stuff which you can read here.
Growth Strategies: How to grow your business with influencer marketing
I liked this article. It got me thinking, hopefully it will do the same for you when you think about this form of marketing and how it could be applied to your trade show marketing. Which are the events that attract the influencers in your market? How can you reach and influence them? Read the article from Single Grain here.
Video: The power of video marketing for events and trade shows
As the old adage goes, “content is king.” But if content is king, then sharing its crown is video. So say Smart Digital in this infographic which makes a strong case for video as part of your trade show marketing toolkit.
Event News: Advanced Engineering 2017 posts show attendance figures
Advanced Engineering 2017 show organisers, Easyfairs say that attendance was up 15% on last year and exhibitor bookings for next year up over a third. Read more on this event in Production Engineering Solutions
Event News: G2E Asia 2018 organisers say 90 pct floor space sold
More than 90 percent of the floor space for Global Gaming Expo (G2E) Asia 2018 – a casino industry trade show and exhibition due to be held in Macau in May – is already sold, according to a press release from the event’s organisers. This from GGR Asia.
Career & Growth
Time Management Mastery: This Brilliant Strategy Used by Warren Buffett Will Help You Prioritize Your Time
Warren Buffett is well known as one of the world’s greatest investors ($70 billion to his name). No surprise then that he also known to be a pretty smart cookie. This article from Inc. highlights his tips for prioritisation of work.
Nothing to do with your immediate career growth but I thought I’d share this view of future city fire and rescue with you. It’s really clever.
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