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The fast Friday round-up for trade show marketing advice and skills…

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Posted by , 1st December 2017

Marketing & Trade shows: Advice: Career & Growth

Welcome to Friday, December and to another update of trade show-related advice and information from around the web.

Get in touch if you would like to submit helpful items that you have seen or read and would like to share.

Very best
David
David O’Beirne  


Trade Show Advice

Seven ways to improve trade show lead management

This article by Jefferson Davis, Trade Show Productivity Expert, Competitive Edge, appeared within the Association of equipment Manufacturers website. Excellent and practical advice with some worrying statistics about exhibitor follow-up actions. You can read it all here.

10 ways social can expand your experiential marketing beyond the event

This from Ad Week. Ten solid tips that you can apply when you exhibit or when you organise your own event.

6 ways to stand out in a trade show exhibit hall

There are many ways to build visibility in a trade show; this article presents six ideas for you to check. From the blog at Zoom Info.

The idiots guide to event risk assessments

From the blog of The Faulty Planner, a post that any stand manager will relate to. Keep loving those Risk Assessments… Read why here.

Personal Development: Achieving your trade show KPI’s

For some people, their KPI’s include how they manage the performance of their company at trade shows. This article from Exhibitors Only provides advice on how to tackle and achieve your objectives. To impress your boss, read this.

How to avoid an unexpected tax bill from overseas events

Penalties from the folks at HMRC are things we could all do without. This article from Conference & Incentive Travel, highlights some of the rules on taxation when businesses are trying to arrange client and staff entertainment, training, or conference events overseas.

The Secret to Great Trade Show Booth Design

This is by Anders Boulanger of the Infotainers in which he shares tips for making any size stand visitor-attractive. Read his tips here.

Trade show marketing

Event Marketing 2018: Benchmarks and trends

Bizaboo, is a company that produces software for events organisers. They recently surveyed over 400 mid- to senior-level event marketers about the future of corporate events. Although not strictly for trade shows, I thought you might find the results interesting as published in Corporate Event News. You can also download a copy of the full report if you go here.

Dutch exhibition installs beds for attendees to powernap

Yes, as we know, trade shows can be tiring. Here is news of an excellent innovation and one you might ask your organiser to install at your show. This story appeared in meet pie and you can read it here.

Improving trade shows for exhibitors

“I think that my entire show, as big and important as it is, is always built on sand,” she told high-level trade-show execs at the Transform USA conference in July. “Half of my exhibitors are there for the media, and half are there for retail. Face-to-face isn’t going away, but will the exhibitors need to continue to pay $1 million to come to the show every year?” Hopefully, your company isn’t paying $1 million every time they exhibit… This article addresses questions that many big trade shows also have to deal with if they are to keep their exhibitors happy. From Meetings & Conventions.

The summit of cardiology to return to London despite Brexit as the city commits to healthy streets

The European Society of Cardiology (ESC) has announced that ESC Congress, the world’s biggest gathering of heart specialists, will return to London in 2021 despite the UK’s vote to leave the EU. This is a huge conference and exhibition combination event that occupies most of the ExCeL London venue. By deciding to stage the event at ExCeL for the second time, the ESC which is seen as leader in congress organising circles, has given London a huge vote of confidence as an event city, despite Brexit. More on this story from the ESC site here.

VINEXPO launches new trade show in Paris

Vinexpo, an international events brand which hosts conferences in New York, Hong Kong and Bordeaux, will launch Vinexpo Paris in January 2020. You can read more on this story which appeared in Drinks Business here.

Career & Growth

The 1 Public Speaking Skill You Can Learn From Microsoft’s Best Presenter

I’m not going to spoil things by telling you the skill that’s so highly rated. You can read about it yourself in this article from Inc.

Luke Johnson: Don’t be a shrinking violet: to win, you need to get out more

Luke Johnson is chairman of Risk Capital Partners and the Institute of Cancer Research and he knows a thing or three about networking to promote both business and causes. Loved this article from The Times.

Posted in Stand Management  /  Trade show advice  /  Trade show marketing

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