Trade show advice
How exhibitors can create a winning strategy to maximise ROI
As an exhibitor, you carefully select which shows to attend, invest time and money in these events and create the ideal booth. But have you invested time into developing a strategy for these events to maximize your ROI? That’s the subject of this article from TSNN.
Trade shows: A bit like sharks… Both can take huge bites out of things
Want to know what one of the most underrated qualities of trade shows is and how it can help you build sales? Read this post from Exhibitors Only and find out.
The importance of effective trade show staffing
I really like this article from Business Blogs and you will too if you are looking for ways to improve your on-stand performance at shows.
Sales lead generation: 8 tips & tricks to quickly find and reach new customers
The top reason given for exhibiting by exhibitors is to generate sales leads. With that thought in mind here are 8 ideas on the subject from Blitz Sales Software. Go here to read their post.
5 tips for a successful B2B trade show
This post is from BLASTmedia and presents 5 tips for the newbie exhibitor which will be helpful. You can read their post by clicking this link.
Trade show tech: my view of reality is cooler than yours
Digital stand walls, robots and VR are covered in this post from Exhibitors Only.
Marketing & show news
2018 event trends: Predications from 21 event experts
21 event professionals provide their answer to the question “what will be the biggest event trend in 2018?” Their answers, are in this post from the Bizzaboo Blog and you can read them here.
5 Technologies Transforming Retail in 2018
From artificial intelligence to blockchain, five important innovations. This article was written for fashion businesses in Business of Fashion’s online magazine. Given that many creative ideas can be nabbed from retail, I thought this would be good for you to read.
CES could (and should) go virtual within the next decade
With 2.5 million square feet of exhibit space and more than 180,000 people attending, the CES show is one of the largest trade shows in the world. The author of this article in Fast Company makes the case for a virtual CES in the future. Read why here.
Menswear’s big question: should brands hold fashion shows?
You can make-up your own mind to that question. I’ve included this article from the Financial Times to help get your creativity flowing. Read the full story here.
At retail trade show, technology is the star
A brief report from the New York Times on the recently held National Retail Federation’s annual trade show in New York. Read their post here.
Career & Growth
How to get 10 times the LinkedIn connections in just 10 minutes a day
Want to boost your LinkedIn connections quick? Start by implementing these eight strategies as published in Inc Magazine’s online edition. Here they are.
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