Trade show advice
Raise the bar on your next corporate exhibition or go home
Tough love but I love the sentiment and the advice in this article which appeared recently in Biz Community. Read it via this link.
Ten reasons to really love being the trade show stand manager in your company
Why is it that some stand managers hate their trade show assignment? Usually, it’s because it means that they have to work outside of their comfort zone. This post from your very own Exhibitors Only, gives 10 good reasons not to feel that way. You can read the story here.
Stunning revival of the humble shipping container
The next time you are thinking of an out-of-the box stand design idea, maybe you could use one of these…… Well maybe. From CNN Style.
When is the right time to abandon a trade show?
One view on this is presented in this post published by Bartizan Connects. You can access it here.
12 top skills for effective trade show staff
These tips with advice on staffing are supplied courtesy of Exhibitors-IT! blog.
Getting B2B trade show attendees to buy
Yes, that minor detail exhibitors wrestle with… A solution is offered here by Webbiquity.
Marketing & show news
Get your first trade show clients with these marketing ideas
This post is from Callbox, a company that provides sales and marketing solutions. They present three ideas plus links to other related content on winning clients at trade shows.
The who, what and most importantly why of press launches
An alternative view to trade show participation yes, but it’s a different type of event and maybe a launch tactic that you might want to consider in the future. The article is from Bike Radar and you can read it here.
RWM sold to Prysm Group
The UK’s largest exhibition for the waste and recycling industry, RWM, has been sold to Bristol-based Prysm Group and is believed to be switching from a September to an October date. And, it is now set to run for only two days, rather than three. More on this story which appeared in letsrecycle.com can be read here.
William Reed acquires Pro-Retail trademark
Forecourt Trader publisher William Reed – which organises leading independent trade exhibitions including the Forecourt, National Convenience and Farm Shop & Deli shows, and also publishes The Grocer and Convenience Store – has acquired the Pro-Retail trademark from the administrators of Palmer and Harvey for an undisclosed sum. More on this from Forecourt Trader here.
Messe Frankfurt Acquires Thai Shows
The worldwide expansion of this German organiser and venue operator continues. This post covers its latest acquisition. The story was posted by Trade Show Executive.
By the way, if the names of these show organisers don’t mean much to you, you are not alone. In a survey conducted last year in the US, most exhibitors polled in a survey thought the company building the stands at their events was also the organiser of the show. No….
Career & Growth
How to learn faster: Pick up pen and paper
Science shows that when it comes to learning, old-school is often best. And that’s good news because I’m getting more old school as each year passes. That aside, this way of learning works for me. This article is from Inc.
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