Every Friday we post trade show advice from around the web. Please feel free to recommend tips and advice that you’ve seen and like or tips based on your own exhibiting experience.
Eight ways interactive technology can boost ROI from your trade shows
I really like this article from Entrepreneur Middle East and if you are looking for ways to create more interest around your stand, so will you. Straightforward advice and no tech speak to confuse you here.
Generate a buzz at tradeshows through social media
From Baking Business; nice, common sense thinking. Build the advice into your pre-planning. Read the article here.
In need of exhibiting inspiration? Try these creative tactics and ideas
Sometimes inspiration can elude us…Tuesday’s issue of Exhibitors Only provided ideas to fire your creativity for the times when new ideas seem hard to come by. In case you missed this, you can read it here.
5 reasons why people aren’t visiting your trade show booth
Don’t forget basic exhibiting skills. This post from Trade Show House highlights five omissions that can hurt attendance to your stand.
PS. Actually being on your stand is a good place to start!
Trade shows, sales and the opportunity for big sales breakthroughs….
For those of you thinking about events in the next two to three months. This article is about being focused on winning business with companies that will really make a difference to your company’s bottom line.
Market research on a shoestring: How to get big insights from small budgets
This article from Marketing Week will be helpful if you are looking for ways to conduct low budget research. It highlights how one famous brand when a start-up, got basic but invaluable customer feedback at a festival. Trade shows and events can be used like this for research too. It’s another way to grab value and insight from the audience that you’ve paid to meet.
Career Growth: 3 things you should do regularly to be the best in your field
Malcolm Gladwell cited the 10,000-hour rule to be the best at anything. But what should you do in those 10,000 hours? This article from Inc provides three answers. With regard to the third suggestion, get in contact with me and let’s spread your wisdom!
This week’s best product: Edible six pack rings
Americans drank 6.3 billion gallons of beer last year. What impact does that mind boggling statistic have on marine life and why? Watch this video for the answer and salute the guys who invented this excellent solution to a massive problem for the oceans and the marine life in them. Does this have anything to do with trade shows? Not really, but it is a brilliant marketing and good life story.