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Trade show investments that pay off: Staffing re-visited: Ways to stand out: Bill Gates on reading…

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Posted by , 5th January 2018

This issue of Knowledge Transfer covers trade show trends, experience marketing, using snapchat at events plus event news from around the world

Trade show advice

The 5 most important trade show investments to generate a strong ROI

Trade show ROI. This article from Inc highlights some of the excellent advice that you’ll find in our “15 Steps To Effective Trade Show Participation” white paper (get a copy here). A useful article; includes stats that might surprise you.

Market to target: Trade shows

This article was shared by the Advertising Speciality Institute in the US. It provides good thinking on how to use promotional items to attract more of the people that you most want to meet to your stand. Click this link to read on.

Are your trade show booth staff up to scratch for the brand experience era?

A question no doubt that many stand managers ask themselves. The team at Expostars provide their answer and solution. Read it here. 

6 ways to stand out in a trade show exhibit hall

From the blog of ZoomInfo. Here are six good ideas for generating attention in your stand and in what you have to offer. Go here for the article. 

360 Virtual Tours: Creative thinking with trade show marketing

Shared by Invision Studio who just happen to market 360 degree virtual tours. With that said, there are some thought provoking ideas that you might want to consider.  Includes a suggestion for more effective post-show following-up. Full details here. 

Trade show marketing & show news

How to solve the ROI mystery with a little trade show planning

This post is from the blog of Finnish based stand designer Wulff Entre. They offer their advice on how to accurately gauge the success of trade show participation. Read the post here.  

Marketing Minutes: Snapchat for business

From the blog of Rental Pulse, a one-minute read on using Snapchat to promote your business including how to use it to support trade show exhibiting. Get to it here.  

Singapore to host world’s largest industrial tech show

The Singapore Tourism Board (STB) together with SingEx Exhibitions and Deutsche Messe AG have signed an agreement to organise Industrial Transformation Asia Pacific – a HANNOVER MESSE event for three years starting 2018. More on this from Biz Events Asia here.

Ecobuild style show in US attracts 24,000 visitors

The Boston Society of Architects/AIA, Informa Exhibitions, and the U.S. Green Building Council (USGBC) announced the results of the 2017 ArchitectureBoston Expo and Greenbuild International Conference and Expo, held last week at the Boston Convention and Exhibition Center in Boston. Read the details published in the Boston Real Estates Times here.

Japan’s Super Welfare Expo: Toward more inclusive society

The annual Super Welfare Expo in Shibuya, Japan gathers a designers and artists as well as community members to talk about urban accessibility and mobility and showcase attempts to make Tokyo a more inclusive and diverse city. If this is a market you serve you can read more details in this post from Progrss.

Career & Growth

Bill Gates follows these 4 rules to get the most from his reading

Most of us wish we had more time for learning. This short post from Inc. tells how Bill Gates manages to get through around 50 books each year, every year.

How to get better at the things you care about

A TED Talk from Eduardo Briceño who reveals a simple way to think about getting better at the things you do, for work, parenting or hobbies. You can watch his talk here.

How to contribute to Exhibitors Only

If you have an idea for an article, a news item or an image that you feel would be of interest to readers, email david@exhibitorsonly.biz

Posted in Staffing  /  Stand Management  /  Trade show advice  /  Trade show marketing

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