Friday is back once more… I do hope that your week has gone extremely well.
Today’s trade show marketing and career boosting articles are as wide ranging and as informative as ever. The summary for each will help you quickly assess which stories could be useful to you. Let me know what you think of the issue.
Wishing you a great weekend and a brilliant week ahead.
Trade show advice
10 quick ways to save money on your next trade show
Written by Tony Compton for Maqtoob. Some radical thinking from the point of view that says; “Your CMO or CEO may not care about wasting money on trade shows and events, but I do.” Full article here.
20 ways to exhibit like a pro
Planning for international trade show marketing: The basics
From Expo Stars, advice based on their experience of working at many international exhibitions. Read their tips here.
UK to help CES tech start-ups after expo chief’s criticism
The chief of the CES tech expo has revealed that the UK government is helping fund a selection of start-ups to attend its next event in January. The funding of a “pavilion” within the show’s Eureka Park start-up zone represents a strategy shift for the UK. Previously, funds supporting British companies at international events have been cut back. This story is from BBC News.
Trade show marketing
Marketing predictions for 2018 and your trade show strategy
This article by digital marketing specialist, Beth Gladstone, was our lead item in Tuesday’s issue. It will definitely get you thinking.
Cuba opens trade fair with over 3,000 participants from 70 countries
The 35th Havana International Trade Fair (FIHAV 2017) opened with the presence of 3,400 businesses and exhibitors from 70 countries. The event supports Havana’s quest to attract foreign investment and diversify its economy which currently faces “financial limitations.” If you are seeking a new export market, perhaps this article from Xinhuanet may well be of interest.
Trade show helping north-east based food service companies stay ahead of the curve
Tyneside Foodservice, which has its depot in Blaydon, Tyne & Wear, hosted its second trade show in as many years, with close to 500 caterers, chefs, and food professionals attending. More on this story from BDaily here.
Lush’s approach to ecommerce should be a lesson for all retail marketers
Lush’s homepage feels hand-curated and personal. It strikes the right balance between function and inspiration, while reflecting its wider brand purpose. This is from Marketing Week and you can read the story using this link.
Nestlé decides to split with GMA
Nestlé, the world’s largest food company, has decided to leave the Grocery Manufacturers Association at the end of the year, according to a source briefed on the decision. Readers who are members of a trade association may be interested in this story which focuses on why the two parties have split. From Politico.com here ‘s the full story.
Celebrities lined-up for BETA 2018
BETA International will welcome equestrian and country personalities at the event to be held in January 2018. William Fox-Pitt, one of Britain’s best loved riders and Amanda Owen, a well-known face from television as the Yorkshire Shepherdess will both be present. The full story from Pet Business World can be read here.
Career & Growth
This 2-word quote from writer Kurt Vonnegut will change the way you work
From Inc. an insight into enjoying a productive and happy work life from writer Kurt Vonnegut. You can read it here.
Ruth Chang: How to make hard choices
This TED Talk is one of my very favourites. Hope you take the time to watch it. Click this link now.