Welcome to the Friday update post.
I hope that this week has gone well for you – it’s certainly been a busy one for shows and conferences – I saw three in one day at ExCeL London on Wednesday.
Today’s update issue covers a wide variety of ideas and please feel free to comment on any or all. Your input is always welcome.
To your success!
Apply to exhibit — for free — in Startup Alley at Disrupt Berlin
Planning to attend Disrupt Berlin 2017? Don’t miss your chance to exhibit in Startup Alley. It’s one of the coolest and most energizing aspects of every TechCrunch Disrupt. In fact, the only thing better than exhibiting in Startup Alley is doing it for free. Yup, that’s null Euro, baby. Well, that’s what the organisers, Tech Crunch say. Sounds sear gut to me. Get the details here.
Selangor draws over 5,000 attendees to smart city convention
This show which took place recently in Selangor, Malaysia, featured over 60 international and local experts from cities such as San Francisco, Barcelona, Amsterdam and Taipei. Contemporary urban issues such as development of people-centric smart cities, zero plastics and zero waste cities, the DFTZ, fintech, logistics and eCommerce were all featured or covered. You can find out more about this event here.
Event ROI : An alternative attribution model and template
This recent Exhibitors Only article and template from Mike Piddock, generated a lot of positive feedback. Mike’s method for determining ROI is very straightforward and easy to use. Check it here.
Risk & Repeat: Alternative infosec conferences on the rise
While the information security industry is dominated by events like RSA Conference and Black Hat USA, smaller, more targeted infosec conferences are growing in popularity. This podcast from Tech Target examines how and why these smaller events are thriving despite living in the shadows of some big and established events.
3 B2B marketing experts answer questions on conferences, trade shows & field events
Key takeaways for Microsoft, Google and others from Europe’s biggest tech show
More on the tech theme in this article from Real Money.The tech show quoted is IFA which was recently held in Berlin.
When your exhibiting efforts aren’t providing the results you want
Say a big NO! to so, so results in your exhibit programme. This article from yours truly is designed to rid you of this curse. Read it here.
Experimentation abounds at the eighth HOMI Lifestyle Trade Fair
For those readers who take part in housewares, homewares and lifestyle shows, I thought that this brief report that was published in advance of the HOMI show in Milan would be interesting to read. The report appeared on the BlouinArtinfo site.
Hannover Messe USA to debut in Chicago in 2018
If your business is engaged in industrial technology and you want to export to North America, you might be interested to know that the world’s leading trade show for industrial technology is spreading its wings. More details can be found here.
How to triple the effectiveness of your trade show marketing programme
An excellent article from Ruth P. Stevens which we ran in this week’s issue – if you missed it then, you can read it now. Lots of great ideas that will help you, well, triple your exhibiting effectiveness. Go here for the method.
New show preview: Signlink Live
As the very first Signlink Live rapidly approaches, here is a preview of the event which takes place 11-13th October in Telford. The show is focused on core sign-making technology.
Because it’s Friday….. advice about improving your motivation from a Navy Seal
#tradeshows #exhibitorsonly #tradeshowexpert