Welcome to Friday 3rd November and your freshly gathered update post from Exhibitors Only.
Keith Weed: Marketers must follow the ‘5Cs’ to connect with today’s consumers
From Marketing Week; Keith Weed, Chief Marketing Officer of Unilever, explains the ‘5C Framework’ – a compass Unilever use to help navigate the connected world. It’s anchored to their ‘Crafting Brands for Life’ strategy.
How to generate trade show buzz like a PR boss
Yes, we all want to do this…the blog at Zer0to5ive explains how.
Eight ways you can determine which networking invitations to accept
From the Huffington Post. Tips for your own networking but also thoughts for you to consider when trying to entice other people to meet with you.
Leads are great: sales are better: 10 ways to increase sales when you exhibit at a trade show
From Tuesday’s edition of Exhibitors Only, just in case you missed it. To increase trade show sales results read this.
How to design a show-stopping exhibition stand
This is from Eventbrite and it highlights ways to have “all eyes on you with an exhibition stand that turns heads.”
How to take advantage of Twitter and make the most of your trade show experience
This article is from Dreamgrow and it presents some good and easy tips for exhibitors and the use of Twitter to boost show results.
Why the best marketers are adding online experiences to IRL events
How do the best marketers leverage the valuable connection of an in-person conversation at a conference or exhibition on a digital scale? This article from Martech Series provide some answers. IRL stands for, in real life.
Jo Malone: Marketers should remember the ‘5Is’
This article is also from Marketing Week and it features another highly successful marketeer, Jo Malone. Unilever have their 5C Framework, Jo Malone follows the “5Is.” Follow this link to read what they are.
Attendees are looking for healthy options. How are venues managing?
Although this is written about conference attendees, you might want to bear this fact in mind when offering snacks to stand visitors. This will be a growing trend. Read the article from Associations Now here.
Where Video Game Conventions Draw 300,000: Not in the U.S.
Those 300,000 gather at the Brasil Game Show, Latin America’s largest gaming convention, which has grown rapidly since it was founded in 2009. More from the NY Times article here.
Messe Frankfurt’s takeover of Source Africa trade show points to market’s growing potential
Messe Frankfurt, the market leader in trade shows for the textile and apparel industry, has acquired two leading African trade shows: Source Africa and ATF, the International Apparel, Textile & Footwear Import Trade Exhibition of Southern Africa. Growth is planned for both events by the new owners. For a quick overview of what each show covers see this article from Sourcing Journal. You will need to subscribe (it’s free) to read this.
COMEXPOSIUM acquires Euromoney’s wine exhibitions portfolio
Trade show operator Comexposium has bought Adhesion Group S.A and its majority stake in the World Bulk Wine Exhibition. More on this story from the Drinks Business here.
8 Quick Things You Can Do to Make Monday Your Most Productive Day of the Week
OK, I know it’s Friday, but if you read these tips from Inc.com, your first working day of next week is going to go great!
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