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Lifetime value: Lessons from Comic Con; Trade show news: Career advice + lots more…..

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Posted by , 8th December 2017

When buyers don't like your messaging; Swag: Mobile for trade shows & more ....

Dear reader, 

Here we go again! Friday is back and so it seems is Christmas…doesn’t seem that long since the last one. Christmas I mean, not Friday. Well, no bah humbug here, I love the Christmas season, the lights, the tinsel…the odd bit of wassailing too wherever possible and of course, wherever safe to do so (I filled in a risk assessment, so all is good on that score).

Back to this issue which includes a great article on exhibit ideas from Comic Con that could be applied to trade show exhibiting. I love that kind of thinking and so will your attendees. I’ve written about Lifetime Value – often overlooked but so important when you think about where you acquire your customers from and how much you are willing to spend to do so. Plus, there’s show news and some other interesting posts too. 

So, grab a coffee, maybe a mince pie and enjoy. And have a great weekend too!

David O’Beirne

Trade Show Advice

The lifetime value of a customer can be huge for your business: So don’t permit mediocre exhibiting

Winning a new client or customer is really important when you consider the lifetime value that a client may bring to your business. Most people when planning for their next trade show don’t think about this. If they did, maybe, they might do things a  bit differently. This from Exhibitors Only. 

12 post-trade show exhibit questions to ask yourself

One of the keys to running a successful trade show program is assessing your overall performance after each trade show you attend. To make sure you get the most insightful information, you need to strike while the iron is hot. Read these 12 tips from stand supplier Nimlok.

Best practices when ordering event technologies

This article from TSNN, challenges exhibitors to step out of their comfort zones when using tech at trade shows. It comes with four strong recommendations that you can read here.

Upgrading the old fashion trade fair with Tradefest

Where do you go to find events that will be relevant for your business? This post from Rude Baguette, highlights a new solution recently launched. More here. 

Events’ uneventful downfall

From the blog of copywriter Bob James, tips for generating results that you can both quantify and justify.


The borrowed audience: Event marketing lessons from Comic Con

I love Comic Con and the energy and enthusiasm it generates. It’s like no other event that I have ever attended. It’s why I’m recommending this article by Nicole D’Angelo of Skyward to you too. It will get you thinking about how you can apply the lessons of Comic Con to your own stands in much more mundane surroundings. Enjoy!

PS. For a flavour of the London Show, you can see a video here.

How to break the mould of standard event conferences

Ever thought about organising your own conference? If so, you will find this article from Entrepreneur, really useful. Link here for the article.

Reed Korea partners Exporum to give Seoul International Cafe Show a big boost

Reed Exhibitions and Exporum announced the formation of a strategic alliance to organize Asia’s largest B2B2C cafe exhibition. The 2016 show attracted 150,000 visitors from 65 countries. Read the full article from Markets Insider here.

How Salesforce runs the well-oiled Dreamforce machine

Dreamforce is a corporate event like no other. I include it here so that you get a flavour of the lengths the company goes to for their flagship event. Also, because you may get some ideas for your stands and presentations, albeit on a smaller scale. The post is from San Francisco’s SF Gate. 

Breaking News: Baselworld 2018 will be up to 50% smaller! Half the exhibitors gone and 3+ halls closed

Baselworld has been the world’s leading watch fair for 100 years, it still may be, but next year it will be much smaller. Before anyone can say this is a sign of the times… go here for the story from Quill & Pad.

Seawork welcomes new exhibitors

This item is from the organisers of the Seawork Show which takes in place in Southampton, next July. Seawork,is the only on-shore and on-water marine trade exhibition in the world. If this is a market for your business, you can get more details here.

100 exhibitors for International Autumn Trade Fair

More than 100 exhibitors are expected to take part in upcoming International Autumn Trade Fair (IATF), a general consumer goods trade fair, in Dubai, UAE. More information will be found in this post from GDN Online.

Career & Growth

20 years ago, Jeff Bezos said this 1 thing separates people who achieve lasting success from those who don’t

There is a lot of information in this article from Inc. which although mainly about the thoughts of Amazon’s founder, also includes wisdom from Richard Branson plus advice on networking. You can read it all here.

And you might also like this one from Inc. too: 9 Tiny Things You Should Do Sunday Night to Have a More Productive Monday Morning

Contribute to Exhibitors Only

If you have an idea for an article, a news item or an image that you feel would be of interest to readers, please email david@exhibitorsonly.biz

Posted in Stand Management  /  Tech  /  Trade show advice  /  Trade show marketing

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