Trade show advice
The Power of Trade Shows
From Eventstant, a blog article that highlights some of the major trends that continue to fuel the trade show fire. You can read it here.
Sales team: We are too good for visitors to miss at this show!
Do you believe that your company; your stand; the whatever it is that your company does, is just too good for visitors to miss when you next exhibit? This post taken from Tuesday’s issue of Exhibitors Only provides guidance not just on convincing yourself, but on convincing the sceptics that just be on your stand team. Read it here.
5 trends that will drive Tech trade show ROI in 2018 (infographic)
More investment in quality of trade fair appearances
From Expodatabase: Results from a survey of German companies about their investment plans for trade show displays in 2018. Details here.
Keep your corporate gifts out of landfill
From the pages of Australian magazine, Professional Planner, a call to be more thoughtful and savvy about corporate gifts. Go here for the story.
Marketers lash CES for lack of women keynote speakers
This news item concerns the conference programme for CES the world’s largest technology-focused trade show. This story appeared in AdAge magazine but it was covered by many other media outlets too.
Trade show marketing & show news
How to Use Digital Marketing to Rock Your Next Trade Show
This is a 3800 word guide that you can download courtesy of Xibeo. The guide is written to help build and execute a digital marketing strategy and it’s broken down by tactic during each phase of a trade show.
How to understand and use VR and AR
It’s all explained here in this post from the Connect Association website. Simples.
All you need to know about trade fairs in Spain
The FIBES Conference and Exhibition Centre in Seville has put together this very handy page. It contains a lot of useful links that will take you to further pages on specific event related subjects in the Spanish market. Link to it here.
7 low-tech success secrets for small businesses
Career & Growth
Thomas Barta: You should never ask for a promotion
Too many marketers ask for promotion based on tenure or their employer’s generosity. A better approach is to help solve a real company problem. So says Thomas Barta, one of the world’s premier marketing leadership experts in this article which appeared in Marketing Week.
How to set business goals you’ll actually reach
Good advice in this piece that appeared in the blog Calendar Alpha. Get goal setting here.
How to contribute to Exhibitors Only
If you have an idea for an article, a news item or an image that you feel would be of interest to readers, email firstname.lastname@example.org