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SIAL 2018: Export markets: Solid exhibiting ideas: Marketing to Gen Z and more….

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Posted by , 18th May 2018

Now, where did I put my glasses?
A show-stopping display for a well-known brand of sunglasses by Crosswire Exhibits. Read their excellent article “The Anatomy of a Great Trade Show Exhibit” here. 

 7 top tips on making trade shows work

If you’ve been to a trade show of any kind, you’ve seen those booths that always have a crowd in front, and everyone was talking about them. Yet the booth next door contained a lone salesperson sitting behind a table with no one to talk to. How true. Ideas to stop this happening on your stand are in this post from Active Conversion. 

Sial: The world’s biggest network of trade fairs dedicated to food and drink takes place this October in Paris

If you are in food and drink: 7,200 exhibitors from 109 countries will have the opportunity to present their products to more than 160,000 professional visitors from all over the world. More details here.

So what is it that you do exactly?

The importance of a strong and consistent sales story when you exhibit. This from Exhibitors Only. 

Leads are great but sales are better

Focusing on leads can detract from one of the biggest benefits of trade shows. Their ability to catapult a company’s growth. That’s what this consultancy service is all about. 

Event Tech Live opens speaker applications

Event Tech Live (ETL) is accepting speaker applications for the 2018 show which takes place 7-8 November in London, UK. If this is your space you can get more details from the organiser’s Call For Speakers page which you can access from this page. 

Exporting via shows: 100 leading global firms to take part in Shanghai import expo

Nearly 100 leading global companies and 61 countries from around the world have confirmed their participation in the first China International Import Expo (CIIE) in Shanghai in November. For more details on the show which includes British participation, click here.

ITE acquires Ascential, organisers of BETT, Spring Fair, Autumn Fair and other leading trade fairs

Organiser ITE Group has released its interim results and proposed the acquisition of seven event brands from Ascential Events Ltd for £300m. Among the events included in the deal will include Spring Fair, Autumn Fair, and education event BETT. More on this story which appeared in Conference News here. 

How GenZ is redefining the rules of B2B event marketing

Generation Z is a formidable population that comprises nearly 25.9% of the US population. By definition, they are those who were born from the mid 90’s to the early 2000’s. What effect is this generation having on trade shows? Find out in this article from Jifflenow. 

VAT refund to boost MICE industry in the UAE

The UAE Cabinet’s decision to refund value-added tax (VAT) to the meetings, incentives, conferences and exhibitions (Mice) industry will make the country – especially Dubai – retain its competitive edge regionally. This should be good news for exhibitors and organisers with events in the region. More on this here from albawaba Business.

Gen Z is not Millennials 2.0. Here are 5 things you need to now to market to them

Just to be sure that you are really up on marketing to Gen Z’ers, I’ve included this article from Inc. Move over Millennials! Read more here. 

5 steps to write post-show follow up emails that convert

Avoid the dreaded spam folder and write post-show follow-up emails that sell by following the five simple steps described in this post from Quick Tap Survey. 

If you forget about lead gen, you can forget about growth

This article from Entrepreneur magazine highlights that if you want a business to grow, to scale-up, then having a strategy for lead-generation is a must. The article also presents tips for getting started with your lead strategy. Go here for the story.

Top 500 firms set for Saudi health expo

From Trade Arabia: More than 500 regional and international companies will showcase their latest advances in health services, pharmaceuticals, training and education, and medical device technologies, at the Global Health Exhibition. This event is being held in Saudi Arabia in September. Read more on this here. 

Software developers take cuddle break with farm animals at Microsoft Build conference

For those readers who run their own in-house or corporate events. An idea that you might want to borrow… This is from Minnesota’s PostBulletin.  

PS. $12,350 for a pair of Adidas?

When I saw this headline in Business of Fashion I knew I had to share it. This article has nothing to do with trade shows, well not yet anyway, but it does highlight a trend in retail. Who says there’s no money in bricks and mortar stores? Hold on to your trainers or as they say over there, your sneakers. Read the story here. 

Posted in B2B Marketing  /  ITE  /  SIAL  /  Trade show marketing

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