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A love story involving lots of money + 12 others that could make your trade shows more effective

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Posted by , 6th July 2018

Olympia receives a makeover, the Winchmore Hill Fancy Fair + trade show marketing. The Friday issue from Exhibitors Only

The Winchmore Hill Fancy Fair takes place tomorrow. The author will be exhibiting there with luvponies.com stand 82 

I fell in love with marketing after it helped my startup get $800,000 in new revenue

And where did that love affair begin? At a trade show of course. For the full details on how $800,000 fell into this man’s lap read this post from Entrepreneur magazine .

Plans for Olympia’s makeover revealed – the west London centre will become a hub for the creative industries

And those plans do look impressive which of course it should do if you are spending £700 million. The project will see the 130-year-old exhibition venue completely overhauled, creating over 55,000 square metres of offices and studios for creative businesses. Plus more than 6,000 square metres of space for co-working. More details with images in this post from dezeen.

Taking the direct approach when you exhibit will lead to greater sales

Direct marketing is making a comeback. So what? The good news is that DM offers some excellent sales techniques that can be applied to exhibiting. It’s all explained in Tuesday’s post from Exhibitors Only. Direct yourself here for the details. 

Social livestreaming- using live video for trade show marketing

Capitalise on the benefits live video offers when you next exhibit using these tips from Skyline’s Trade Show Tips blog. Check out their advice via this link. 

The future format of trade shows is changing, and it’s hard to predict what’s next: A Closer Look at the Evolving Role of Agenda Show and Festival

This year more than 900 festivals will be taking place in the UK attracting around 4 million people. Got to be lessons to be learnt from tha right? This post from Adventure Sports Network highlights how trade shows are trying to change their format in a bid to stay relevant and interesting. You can access the article here. 

Cannes: Trade show or award show?

Does Cannes need to get back to its mission of inspiring and elevating the industry? The author of this post which appeared in Media Post’s Marketing Daily believes it should. Read why here. 

10 creative trade show booth ideas to attract visitors

Why spend money on a spot ( a stand space) if you’re not going to stand out? I like their thinking and I also think you’ll find this post from SpeedPro Imaging useful too. Click here for the details.   

Interactive virtual reality exhibitions revolutionize experiential marketing

Once commonly thought of as a simple novelty, virtual reality (VR) is beginning to come into its own. It’s increasingly being seen as a medium that can offer unique, immersive and personalized experiences.  Providing opportunities for interactive storytelling that were previously impossible is one of the themes of this post from Investing News. Read their story here. 

Immersive marketing technology is already a thing. The trick is how you deliver the experience

It’s hard to argue against the experience virtual reality can offer. But in terms of functioning as an everyday, household technology, VR has a long way to go. Some excellent ideas for using this type of technology that could be adapted for exhibiting are presented in this post from Content Standard. 

Kantar global CEO: Marketers don’t understand people as well as they think they do

Marketing and Customer Experience research is moving back into traditional methods following Brexit and US elections as brands look to better understand why customers are doing what they’re doing. What are they doing? This article from CMO presents some views on the subject from Eric Salama CEO of Kantar Media. Jump here to read his thoughts on how we can find out what our target clients are really up to.

Farnborough is the shop window for the global aerospace industry

The Farnborough Airshow is the shop window for the global aerospace industry. “We are building an area the size of a theme park into a small town.” This interview with Gareth Rogers, the man who leads Farnborough’s organising team, presents a look behind the scenes at one of the world’s truly large scale events. To read this post from The Telegraph’s Business Section click here. 

Annual survey confirms Hong Kong’s position as trade fair capital of Asia

The Hong Kong Exhibition & Convention Industry Association (HKECIA) has released the latest in its series of annual surveys of the exhibition activities in Hong Kong. The results show continued growth in the region, reaffirming Hong Kong’s position as the trade fair capital of Asia. Read the full story which appeared in Exhibition World here.

15 quotes to encourage better business etiquette (a little politeness never hurt anyone)

Being courteous and polite seems easy on the surface, but when practiced regularly and genuinely, this can have a huge positive impact on your career and life success. Read how to be the epitome of politeness in this post from Inc.

Posted in B2B Marketing  /  Trade show advice  /  Trade show marketing  /  Trade show sales

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