Trade show advice
The marketing lesson of the Japanese invisible fish
This is a brilliant, fun and low cost way of attracting people to a trade show stand. This post is from the NZ Herald and it’s definitely worth a read.
4 ways to grow your business at trade shows
From Entrepreneur Magazine. Solid advice with links to other related articles. Go here for the details.
How to “borrow” great trade show marketing ideas
By Charles Dugan, the owner of American Image Displays. This article appeared in the Tuesday issue of Exhibitors Only. You can read it here.
Going Social at a trade show
Short and to the point from the blog of Bartizan Connects. Read it here.
Event Chatbots will have you at hello
Keeping you in the loop about tech developments. This post from Event Tech Brief explains how this product allows event participants to have conversations with event organizers (via their artificial intelligence powered surrogates). It all happens via the event website, Facebook Messenger, or the text-messaging feature on smartphones.
No cash, no problem: How cashless payments transformed the attendee experience
A different take on how technology will improve attendee experience at trade shows. This article is from TSNN.
Part circus, part technology trade show, Cirque du Soleil’s Mexico-themed ‘Luzia’ opens in L.A.
Technology flexes its muscles in the latest Cirque du Soleil show to visit Southern California. Could any of this apply to your next event and probably not the soaking trapeze artists … This story is from the Los Angeles Times.
Trade show marketing & show news
8 top picks for beauty industry shows in 2018: Europe
Want to get an expert insight onto which beauty and personal care trade shows should not be missed in 2018? Featuring shows across packaging, formulation and market trends. Recommendations from Cosmetic Design Europe.
QEII Centre to host Social Media Week London 2018
This news item is from Event Industry News. If you are on the marketing side of your business, this could be an event that you want to attend.
Snaxpo18 to host resources into everything snacking
News from the world’s biggest expo devoted to snacks. More from Potato Business here.
UBM Fashion’s Accessories magazine will go all-digital
UBM Fashion’s Accessories Magazine will embrace an all-digital platform and cease publication of its print edition. More on this story here.
Career & Growth
8 Questions to Ask Someone Other Than “What Do You Do?”
We’ve all been in the awkward situation of meeting someone new and having to build rapport quickly — at networking events, industry conferences, charity events, dinner parties, and other social-professional situations. This article from the Harvard Business Review provides some alternative options to asking “So what do you do?”
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