The London Book Fair 2018 at Olympia London. A show with great buzz, some great stands, and a lot of ….books
Trade Show Advice
Get more from trade shows: PR tips to stand out from the crowd
Proactive, intentional steps before a trade show, pay dividends. Inviting contacts, connecting with media, using social. All help an exhibitor to stand out and get their message heard. That’s the advice from the pages of Natural Products Insider.
What’s the killer app for B2B marketing?
I know that I don’t have to tell YOU what the killer app is … Not when Ruth P Stevens does it so well in this article from Exhibitors Only. Digital students couldn’t get their heads around this but you can…
Design – The key to a successful exhibition stand
Helpful tips on stand design considerations are posted in this article from Social Barrel.
When and how to follow-up with trade show leads
This advice comes from the blog of Akkroo a company specialising in lead management technology. You can read it here.
Incredible graphics attract the eye
As seen at the London Book Fair at Olympia London this week. These strong graphics, as shown in the image above, attract the eyes of visitors from the balcony of the venue as well as on the ground. Nice work Mr I.
Trade show marketing
Supercharge your trade show marketing tactics- Part 1
This in-depth article which contains lots of useful tips and information is from the blog of any Promo and you can read it here.
How to write successful trade show marketing copy
If you find copywriting hard work, this article, published by TSNN will be really helpful to you. Go here for good advice, spelling and grammar checks.
Effectively reach trade show media to promote your business
In a sea of competition, reaching out to trade show media is an important pre-event marketing tactic. This article from eventstant suggests ways you can grab the attention of your trade media in a show environment.
What happened to the World’s Fair?
I remember Seville and Hannover and the Shangai Fair of 2010 was the biggest ever. Architect Magazine asks the same question and provides some answers from an American point of view plus some great images here.
China International Building Decoration Fair attracts 300 exhibitors and 42,000 visitors
The three-day International Building & Construction Trade Fair (CBD-IBCFT (Shanghai)) has wrapped up at the Shanghai National Convention and Exhibition Center after welcoming over 300 global enterprises showcasing their latest designs and products and registering 42,000 visitors, a 24.19 percent increase over last year. More details on this event here.
Understand the Millennial mindset
This video although not about trade shows, explains something of the mindset of the visitors that you will increasingly meet when you exhibit. It’s from Somi Arian of Smart Cookie Media, a content marketing agency specialising in marketing to millennials. Watch it here.
Changes in consumer expectation and the rapid evolution of technology are changing the expectations of marketing. In this post published by Martech Advisor, those responsible for marketing their businesses are recommended to shift from their focus from brand building to revenue-driving. Read the story here.
Stop ending your speeches with ‘Any Questions’
I make a lot of presentations so I’m always keen to get tips on how to be more effective. Hence, my interest in this post and others like them from Inc Magazine. No question…
Content marketing: Why they won’t be interested in how clever you are
I wrote this article for members of ESSA the trade association for exhibition and event suppliers. You may find it useful if you have been thinking about using content marketing to promote your business. The post, which you can read here, draws on a brief I was asked to fulfill recently.