Trade show advice
How to exhibit at a trade show
Trade show marketing ideas here from the Daily Telegraph’s Small Business section. It presents advice from exhibitors from varied businesses. Go here for their advice.
The right content at your events makes all the difference [Infographic]
This post from Event Profs offers an excellent infographic on areas for content marketing that exhibitors could use. It also offers access to studies by UBM on content opportunities around exhibitions and trade shows.
For exhibiting success: Think like a sponsor
Here’s a way of thinking that will generate big exhibiting results. The secret sauce is this; think like you were the sponsor of the show no matter how big or small your stand is. This story is from Exhibitors Only.
Are your trade shows and events keeping-up with the times?
A question posed and answered by Tony Caccamo in this post published by Mirror Show Management.
How to use LinkedIn in new ways to boost your image and increase sales
Although the title doesn’t mention it, this article from Rocks Digital has some excellent suggestions for using LinkedIn to support your show follow-up process.
Trade show event follow-up
Timely, effective event follow up can be the difference between yielding just average results and achieving great results from your trade show participation. This post from Trade Show Advisor offers good advice and thoughts on how to determine whether you have been successful or not.
Trade show marketing & show news
9 steps to revitalise your B2B trade show marketing strategy
B2B marketers continue to rate in-person events as their most effective tactic (69%), according to B2B Content Marketing 2015: Benchmarks, Budgets, and Trends Report. However, a solid strategy is required to make the most of the investment. This story, is from the blog of Circle S Studio.
GEN X and Millenials: Reaching both generations at your exhibit
Reaching customers can be an art as well as a science. Which means we should use science to support our exhibit experiences. That’s the theme of this article from Caroline Meyers in this post published on the TSNN website. Read it here.
Agenda Seeks New Format for Trade Shows
The fashion business has gone through major changes, but the basic model for fashion trade shows has not budged, said Aaron Levant, founder of the Agenda trade show and senior vice president of trade-show producer Reed Exhibitions. More on this story from Apparel News on the trend to make trade shows more like consumer events can be found here.
Internet of Things India expo to be held from March 7-9, 2018
News from the Indian Times about the second Internet of Things Expo. Full story here.
Career & Growth
Here are the biggest conferences of 2018 and how to meet with big influencers when you get there
The sentiments of this piece rather than the events listed are the important takeaway from this article. Great advice on different thinking here from Influencive.
Achieving your trade show KPI’s
The typical KPI threesome: Make money: Raise image: Increase client spend. Find out how to make those all important measures in this post from Exhibitors Only.
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