Exhibitors Only: For exhibiting tactics, strategy, ideas and training
Trade show advice
Five ways to implement video content before, during, and after a trade show
We start with 5 tips for making the most of video in an exhibition environment. The advice is provided by custom-build specialist Gilbert. You’ll find their tips here.
How to write a trade show report
Just in case you missed this post from Quick Tap Survey the first time we republished it, here it is again. Good and useful information can be found if you visit www.quicktapsurvey.com.
Design: The powerful communication tool
Michael Taylor of Equinox Partners provided great design advice in Tuesday’s issue of Exhibitors Only. If you missed it then you can read it here.
Supercharge your event with awe-inspiring Augmented Reality
This is an excellent article with video on Augmented Reality from App Real. Go here for their post.
Trade show marketing
How to figure out the next step for your brand in trade shows
Do you follow a marketing calendar for your brand? If yes, what is the next stopping point to augment brand visibility this year? What are the biggest customer outreach programmes and events you intend to undertake? Find the answers to these questions in this post from Exponents.
Trade shows can market your business effectively
Although targeted at show newbies, I’ve included this article from The Huffington Post because it contains good tips we should all use or remember. You can read them here.
Why more British B2B companies should be exporting to Asia
This article from Business Matters, highlights why Asia is such a big export opportunity for British businesses. Could it be one for yours? More details here.
Airbnb makes a foray into events with a meeting planner tool
Airbnb is out to conquer yet another corner of the travel market with the launch of a new tool for meeting and event planners. Keep an eye on this as it may be a service you’ll be using in the future. This story was posted by Phocus Wire. Click here for details.
China’s largest trade fair continues with the second phase
The second phase of China’s largest trade fair opened Monday in south China’s Guangdong Province, attracting exhibitors and buyers from “Belt and Road” countries (see this Wikipedia article for an explanation). The biannual China Import and Export Fair, also known as the Canton Fair, is considered to be a barometer of China’s foreign trade. Read the story here.
Entrepreneurs: The garden industry needs you
Start-ups, entrepreneurs, and innovators from a wide range of backgrounds are being encouraged to take part in this year’s ‘Innovators Zone’ at the Glee garden gift, home and leisure trade show in Birmingham. This post from Business Matters.
10 tips for stepping up your content marketing game
Content marketing. It’s become an incredibly popular strategy for many businesses and for good reason. These tips on the subject were published in Small Business Trends.
Why you should be reading books every day, according to science
This will please bookworms everywhere. Plus, it could help you get promoted. Find out why daily reading makes such good professional sense in this post from Inc.com