Trade show advice
A 3m x 2m shell scheme transformation
I really liked the stand above used by Vanessa’s Facebook Cafe at the B2C Marketing Expo at ExCeL London recently. It’s a great example of how you can create an impactful stand even in a small space. This was a 3m x 2m unit and it looked great. More importantly, it worked extremely well for the exhibitor. We will be publishing a case study on this exhibitor and display next week.
Make your first trade show a success
Lots of useful tips and advice in this post from business.com. You can read them all here.
Linkedin has a new feature to help you connect with people who are nearby
Although written from the slant of delegates finding each other at conferences, this new LinkedIn feature could also be used by exhibitors to find clients and invited guests at exhibitions. This story was published in WERSM. Click here to find out more.
Trade show fitness: Being at your best and ready for the work ahead
Seven or eight hours on your feet on hard show floors can be a gruelling experience. Are you ready for the challenge? This was the subject covered in Tuesday’s issue of Exhibitors Only. Go here to read it if you missed it.
Deciding which trade shows to attend this year
A short post on how to choose the right trade shows for your business to attend. This is posted by the folks at Navigate The Channel.
The best of Cologne, as seen by Fair Director, Daniel Hug
Trade show marketing
Vogue Italia launches ‘Life In Vogue’ exhibit during Salone del Mobile Milano
How do you extend your brand into new areas to offset a decline in your traditional market? This is how Vogue Italia did it at Milan’s Furniture Fair. This story is from the Business of Fashion.
How Milan Design Week became ‘the place to be’
And to put the previous story into context here is a story about the Milan Fair where Vogue displayed their brand. For design ideas, this event must be right at the top of the tree. The story is from Deutsche Welle.
But why won’t you sponsor my event?
This is a thought-provoking article and one which organisers, as well as exhibitors, should read. A bid for short-term revenue can have serious long-term damage for an event. Read the full story from Tech Target here.
Salesforce campaign management: 4 steps to success
If your company uses Salesforce as its CRM provider, you might find this article from Customer Think useful. It highlights how you can use Salesforce tools to manage, track, and measure your marketing programmes. Full story here.
Cirque Robe wows the crowds at Prolight
Here’s a big idea to capture the attention of visitors at a leading trade show. ‘Cirque Robe’, was a colourful, high-energy six-minute performance spectacle and circus-style presentation with a cast of 11, designed to highlight the Czech manufacturer’s latest lighting technologies. Read the full story from ET Now here.
In just 11 words, billionaire Richard Branson gives his best career advice
What can a man who controls 400 companies and has a net worth $5 billion teach you about business?…..OK just kidding. Here in his own words,courtesy of Inc is the best career advice he ever received. And it was from his Mum too.
Be memorable and have fun Area business pros share their top tips for networking
Tips and advice for excellent schmoozing will be found in this post from LVB.com. Click here to get to the details.