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Winning trade show tips: Does your social media suck? Converting dream clients to real ones and more in the Friday update….

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Posted by , 17th November 2017

Exhibiting solutions and ideas every Friday from Exhibitors Only

Welcome to your Friday update, I hope that your week has gone extremely well.

This week’s round-up of advice and information offers a varied mix of subjects, but as ever, all chosen with a view to helping you boost both your career and your event results.

Wishing you a great weekend!

David O’Beirne 

Trade show advice

6 tips trade show professionals swear by

Trade show tips in this short and snappy advice post from Trade Show House. You can read it here.

Nomad Technologies gives college students gigs as human billboards

How do you break through the visual clutter to promote your brand at a busy trade show? Here’s an innovation that you might want to think about and replicate. As reported in the Seattle Times.

Trade show marketing

5 Winning social media strategies from a master marketer

The tips and advice in this article from Entrepreneur are supplied by Nathan Pirtle, social media/digital marketing specialist and founder of Work With The Coach. Read his article here. 

5 Telltale signs your social media marketing sucks

Just when you thought you’d cracked social media having read the article above… Kim Garst, who is also a social media expert; 586,000 followers on Twitter, comes along and spoils that warm and fuzzy feeling. Actually, she provides some excellent guidance if as the title suggests, your social media isn’t working as you’d like. Read about those 5 signs here. 

Facebook traffic on demand

This article from Dyna Profits is packed full of detailed information. The principles are based on direct marketing techniques that have been developed for digital media.  Tons of practical information is supplied.

The definitive trade show marketing checklist

From MPV Visuals, a combination of an infographic with helpful, explanatory text. Access it here.

Trade shows: How to convert dream clients into real ones

From Exhibitors Only, read the advice that helps you turn dreamed for clients into real ones. Full details here.

What is the future of tradeshows? The case of the Canton Fair

The Canton Fair is the largest trade show in China and it’s a show that our Spring and Autumn Fair readers will be familiar with. That’s mainly why I have included this story but it’s an interesting read all the same. Published in Multi Briefs, you can read the story here.

Marketers must avoid the risk of ‘over

From Marketing Week. “Data is forever used to prove marketing’s positive effect on the bottom line, but could marketers be at risk of sacrificing pace and creativity by relying too heavily on the numbers?” In an age when data abounds and keeps growing, knowing what to measure is the most important thing. Read the article here.

Major Outdoor trade show merges with smaller event and moves to Manchester

Organisers of the UK’s largest trade show for the outdoors industry have announced it will merge with a smaller show and move to a new venue next year. The Outdoor Trade Show is moving from Stoneleigh Park in Warwickshire to Event City in Manchester. More on this from grough magazine here.

Career & Growth

21 Things bosses say that are total BS

Be ready to respond if any of these phrases are spoken to you by your boss. More importantly, school yourself not to say these things yourself. Great advice from Inc. here 

You probably waste 4 hours a day on email. 5 tools to cut that in half

Also from Inc. How to control the email dragon. Go here for the recommended tools.

Never too old: How I became an entrepreneur at 66

It’s never too late to reinvent yourself. Take it from Paul Tasner — after working continuously for other people for 40 years, he founded his own start-up at age 66, pairing his idea for a business with his experience and passion. This is a TED talk I watched recently and really liked. Hope you do too.

Posted in Stand Management  /  Trade show advice  /  Trade show marketing

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